As a proposition management intern at Versuni, I am part of the introduction of a new product category to the market.
Supported the organization of FV accelerator: mentoring startups, presenting ways to prototype and user test & organizing innovation visits at partnering companies. Workshop preparation and execution for one of the leading banks in Bulgaria. Completed extensive research of local competitive landscape providing insights for Brand Portfolio redesign.
Developing solutions for connected coffee appliances, while working closely with development, research and marketing teams. Contributed to the development of "Special Recipes" - a feature available worldwide on select Saeco appliances. Designed a gamification strategy - Bachelor Thesis - Awarded 9/10.
During my time at the Mazda Bulgaria, I gained experience in both sales and maintenance, allowing me to understand the customer journey from purchase to post-purchase maintenance and service.
Working at Marea Beach allowed me to gain valuable insight into enhancing customer satisfaction and creating memorable experiences, which I now apply to my work in creating user-centric designs that prioritize customer experience.
